Great News Publishing is proud to partner with community associations and support efforts to unify and advocate for residents. This partnership applies to the associations and the activities that directly fund and support them. Although there are many engaging and rewarding events, programs and businesses in the community, our purview is to publish events and programs that occur at the community centre/hall or are in partnership with the association.
For example, community-partnered soccer league ads are acceptable content, for-profit soccer league ads are not; seniors’ group programming offered at the CA is acceptable content, seniors’ group programming offered at the local church is not.
Editorial content is informative, educational, or entertaining, such as news, reports, editor’s comments, letters to the editor, photos of an event, a column ‘presented by’ a subject matter expert, city and zoning notices, entertainment such as games, comics and caricatures.
Editorial content is NOT promotional and does not promote any business or organizations services, products, or brands. It is not classifieds, ads or advertising in any form, or coupons.
Total points of call delivery (all households, apartments, businesses and farms) with Canada Post requires that we adhere to their ratio of 30% editorial to 70% advertorial content. By their definition, all items that are promotional in any respect qualify as advertising. If there is too much advertising content in a newsletter, it will be barred from delivery to total points of call. This means, it will either be delivered according to consumers’ choice, or will be held at the depot, and potentially disposed of by Canada Post, resulting in losses for both Great News Publishing and the community.
According to the editorial standards set by Canada Post, each community event advertised qualifies as advertorial content, we ask that you keep this in mind when submitting content, as each poster, event listing, or sponsor “Thank you” impacts this ratio. Great News Publishing reserves the right to limit content in order to maintain this ratio.
Please see the information below on how we can work together to achieve this goal:
Community/event sponsors can be compiled in a list that will be run at no cost; however, if the sponsors’ logos appear it will be paid advertising. These logos compete with the numerous other advertisers who have paid for the space in the newsletter. Advertising is what allows our communities to be able to enjoy their newsletters at absolutely no cost. Great News Publishing will calculate the cost based on the space taken by the logos. The ad will be billed in full and payment arranged by the community association that has submitted the content.
Not-for-profit and charitable organization: We ask that any content submitted on behalf of these organizations be submitted as text in a Word doc. We will publish these items as articles, space permitting.
Politicians’ articles are submitted monthly to Great News Publishing. Not all politicians choose to submit to us, and not all of them submit to us directly. We consider these reports to be informative to constituents but we will omit them in favour of community content. If you do not want politicians’ content to be featured in your newsletter please let your GNP editor know.
Politicians’ event: These are usually held in anticipation of an upcoming election. These event promotions are advertising and must be paid for by the politician if they want to promote the event in the newsletter.